{"id":16,"date":"2025-06-26T12:27:54","date_gmt":"2025-06-26T12:27:54","guid":{"rendered":"https:\/\/haircelerate.co.za\/home\/about\/"},"modified":"2025-08-13T17:23:07","modified_gmt":"2025-08-13T17:23:07","slug":"about","status":"publish","type":"page","link":"https:\/\/haircelerate.co.za\/home\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16\" class=\"elementor elementor-16\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1317c08f e-con-full e-flex e-con e-parent\" data-id=\"1317c08f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bf3945e e-con-full e-flex e-con e-child\" data-id=\"6bf3945e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258f778 elementor-widget elementor-widget-image\" data-id=\"258f778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"834\" height=\"1250\" src=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009.jpg\" class=\"attachment-full size-full wp-image-250\" alt=\"\" srcset=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009.jpg 834w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009-600x899.jpg 600w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009-200x300.jpg 200w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009-683x1024.jpg 683w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0009-768x1151.jpg 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d1ceeb7 e-con-full e-flex e-con e-child\" data-id=\"1d1ceeb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5441cb66 elementor-widget elementor-widget-heading\" data-id=\"5441cb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6321f01 elementor-widget elementor-widget-text-editor\" data-id=\"6321f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>Growing up in a community and culture where hair was always a topic of discussion, Berenice Slater struggled to be defined by what was perceived to be \u2018good hair\u2019. Upon research, she discovered that everyone has good hair\u2014provided they understand their hair type and how to care for it. Her curiosity about all things hair sparked a deep passion for nurturing and understanding her own hair. This journey revealed that hair is best nurtured from the inside out, highlighting the importance of a comprehensive hair care regimen alongside a quality hair vitamin supplement.<u><\/u><u><\/u><\/p><p>With the help of her sister Jo-Ann, Berenice co-founded Haircelerate, a brand born out of intention and love for their crowning glory. Over time, Haircelerate has evolved with the times, embracing the natural beauty of all hair types and rejecting harmful chemicals and products that can damage hair health. We now champion protective styling as a way to maintain strength and promote growth while celebrating beauty and self-expression.<u><\/u><u><\/u><\/p><p>Haircelerate invites you to embark on your own intentional hair journey\u2014one that honours your natural texture, prioritises hair health, and proves you can look and feel beautiful while truly caring for your hair. What better way to start than with us?<u><\/u><u><\/u><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33354ef elementor-widget elementor-widget-spacer\" data-id=\"33354ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410bcbf7 e-con-full e-flex e-con e-parent\" data-id=\"410bcbf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e657dd elementor-widget elementor-widget-heading\" data-id=\"73e657dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FREE DELIVERY <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36db32f1 elementor-widget elementor-widget-heading\" data-id=\"36db32f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">ON ORDERS ABOVE R600<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f76e30 e-con-full e-flex e-con e-parent\" data-id=\"48f76e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-778417ff elementor-widget elementor-widget-heading\" data-id=\"778417ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Many happy customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2722b25a elementor-widget elementor-widget-heading\" data-id=\"2722b25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">you can be one of them<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0ad96 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"1cd0ad96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-16 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1cd0ad96\" data-elementor-lightbox-title=\"WhatsApp-Image-2020-08-29-at-20.01.03.jpeg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODMsInVybCI6Imh0dHBzOlwvXC9oYWlyY2VsZXJhdGUuY28uemFcL2hvbWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA3XC9XaGF0c0FwcC1JbWFnZS0yMDIwLTA4LTI5LWF0LTIwLjAxLjAzLmpwZWciLCJzbGlkZXNob3ciOiIxY2QwYWQ5NiJ9\" href='https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-20.01.03.jpeg'><img decoding=\"async\" width=\"598\" height=\"655\" src=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-20.01.03.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-20.01.03.jpeg 598w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-20.01.03-274x300.jpeg 274w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1cd0ad96\" data-elementor-lightbox-title=\"WhatsApp-Image-2020-08-29-at-17.20.52-1.jpeg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODQsInVybCI6Imh0dHBzOlwvXC9oYWlyY2VsZXJhdGUuY28uemFcL2hvbWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA3XC9XaGF0c0FwcC1JbWFnZS0yMDIwLTA4LTI5LWF0LTE3LjIwLjUyLTEuanBlZyIsInNsaWRlc2hvdyI6IjFjZDBhZDk2In0%3D\" href='https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-17.20.52-1.jpeg'><img decoding=\"async\" width=\"589\" height=\"675\" src=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-17.20.52-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-17.20.52-1.jpeg 589w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-29-at-17.20.52-1-262x300.jpeg 262w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1cd0ad96\" data-elementor-lightbox-title=\"WhatsApp-Image-2020-08-30-at-21.23.37.jpeg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTIsInVybCI6Imh0dHBzOlwvXC9oYWlyY2VsZXJhdGUuY28uemFcL2hvbWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA3XC9XaGF0c0FwcC1JbWFnZS0yMDIwLTA4LTMwLWF0LTIxLjIzLjM3LmpwZWciLCJzbGlkZXNob3ciOiIxY2QwYWQ5NiJ9\" href='https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1243\" height=\"1353\" src=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37.jpeg 1243w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37-600x653.jpeg 600w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37-276x300.jpeg 276w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37-941x1024.jpeg 941w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2020-08-30-at-21.23.37-768x836.jpeg 768w\" sizes=\"(max-width: 1243px) 100vw, 1243px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79296d2b e-con-full e-flex e-con e-parent\" data-id=\"79296d2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-510b9c74 e-con-full e-flex e-con e-child\" data-id=\"510b9c74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352d86 elementor-widget elementor-widget-heading\" data-id=\"352d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be intentional about your hair growth journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ad0315 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"52ad0315\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/haircelerate.co.za\/home\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7df6c05d e-con-full e-flex e-con e-child\" data-id=\"7df6c05d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d25159 elementor-widget elementor-widget-image\" data-id=\"30d25159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"1296\" src=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004.jpg\" class=\"attachment-full size-full wp-image-247\" alt=\"\" srcset=\"https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004.jpg 864w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004-600x900.jpg 600w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004-200x300.jpg 200w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004-683x1024.jpg 683w, https:\/\/haircelerate.co.za\/home\/wp-content\/uploads\/2025\/07\/IMG-20220506-WA0004-768x1152.jpg 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Story Growing up in a community and culture where hair was always a topic of discussion, Berenice Slater struggled to be defined by what was perceived to be \u2018good hair\u2019. Upon research, she discovered that everyone has good hair\u2014provided they understand their hair type and how to care for it. Her curiosity about all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":25,"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/pages\/16\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/haircelerate.co.za\/home\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}